WHAT ARE CLIENTS SAYING ABOUT THIS NEW PUBLICATION FOR H&N?
Medical providers are excited about having a targeted niche magazine that is geared toward an upscale audience in a highly volatile healthcare environment. They understand the publication is focusing on education and innovation in medical care, much more so than brand advertising, although that’s certainly a valuable component.
Within each issues, H&N is supporting the pub with 20 custom articles about different health concerns going on in the community, along with case studies from doctors of local patients.
There is nothing like this in the market where the doctors can reach out directly to educate the community on some of the new techniques currently available. That’s a very exciting prospect for providers.
Each issue will be at least 116 pages so it will be packed with quality, interesting information. The distribution is highly targeted and valued by sponsors, with at least 75% of the copies direct mailed to households with six figure incomes. In addition we’ll offer several thousand to area providers for the waiting rooms, as well as upscale dealerships and luxury Real Estate offices. This publication targets people with the disposable income to order discretionary procedures, and those who are not concerned about their insurance deductibles.
Important Points for our Clients
- Highly targeted to six figure affluent households between 25-85 – Direct Mail and Community Distribution
- Focused on the people who can afford discretionary procedures and not concerned about insurance deductables
- Unique niche medical magazine featuring case studies from providers/sponsors in order to educate the reader
- Dozens of stories highlighting the local medical community in a quality package with articles and wonderful photography. This information could not be found online in a typical medical search. And the articles are custom written for the magazine, so we have an exclusive on the content.
-50-70 clients so make a potential list of 200 clients
-The publication will be twice a year with a circulation of 20,000/issue
-Identify distribution points ie car dealerships, professional offices, real estate companies, hospital. Depending on the market, more than 50% of the books will be direct mailed
SALES KIT – NEW TO CENTRAL OREGON!